Built to Be Found

Get discovered on Google and in AI answers · by Gustav Morving

You can build the best business in your town and still fail, because nobody can find you. In a world where customers start with a Google search or a question to ChatGPT, being discoverable is no longer a marketing afterthought. It is the first job.

This book is a short, practical guide to getting found: by search engines, by AI answers, and by the customers behind them. Ten chapters, one idea each, written for people building something new.