Gustav
Morving

Lead search-driven growth strategies using SEO, GEO (Generative Engine Optimization), and SEMrush to improve company visibility across Google and AI-powered search engines. Implement structured content systems, technical SEO enhancements, and authority-building strategies to consistently increase organic rankings and inbound acquisition.

Develop custom internal tools for automated price monitoring and competitive intelligence through web scraping systems. Build data pipelines that provide actionable insights for pricing strategy, market positioning, and revenue optimization.

Design and implement Shopify automation systems to streamline operations, product updates, inventory syncing, and marketing workflows. Integrate custom scripts and automation layers to reduce manual workload and improve operational efficiency.

Optimize content and site architecture for AI search engines and generative platforms, ensuring brands are discoverable within emerging AI ecosystems. Combine analytics, structured data, and technical optimization to drive measurable growth in visibility and conversion.

Before my arrival, artists manually resized assets, renamed files, and created motion-blurred variations. I built a comprehensive Adobe plugin serving as the team's internal save, load, and version-control hub. ~30 artists and developers now rely on it 6-7 times a day and it has fundamentally changed how the pipeline operates.

Built a fully functional planning app with auto-generated task names, date management, user assignment, and Excel export. Deployed as a hosted web app. Sprint planning now takes less than half the time it used to for a team of around 20 people.

Scripted a custom UI inside After Effects that simulated actual game mechanics directly in the software. Animators could fine-tune motions without depending on developers. The result was a significant uplift in animation quality across all games.

Automated Maya scripts for character rigging, a Quixel-inspired asset browser with animated thumbnails and tagging, extended RevoltFX particle capabilities, and a standalone PySide2 project initialization application.

Character animations and architectural renderings for Region Skåne, a 360° 8K abstract lava animation for Wisdome Malmö, and multiple architectural visualizations. Also developed procedural dirt, smoke, and cloth simulations for an Electrolux production render.

Refactored the team's primary Maya scripts and render layer pipeline. Built a Maya material library with MongoDB integration. Automated thousands of InDesign and After Effects multilingual exports, saving a project that had spiralled out of scope.

Built a smart procedural bathroom generation system. Completed in under one week what was scheduled to take months. Led the team's Unreal Engine adoption for real-time client presentations with Live Link.

After introducing high-end 3D visualization, Karlssonark began winning nearly every competition entered - including Olavs Hospital in Trondheim and the new psychiatric hospital in Kristiansand.

Created and exhibited VR experiences at BLOX - one of the first architecture firms to do so. Developed early augmented reality applications and automated significant parts of the modelling workflow to maintain quality under tight deadlines.