Website Design & Development

Websites that look professional
and actually perform

Design and code delivered by one person - no brief lost in handover between designer and developer, no visual inconsistency, no waiting. SEO and performance are built in from day one, not bolted on afterwards.

Website Design Web Development WordPress Webflow E-commerce Landing Pages SEO-optimised Mobile-first

Most agencies split design and code.
I do both.

The typical flow: you brief a designer, they produce mockups, mockups are handed to a developer, something is lost in translation, the site doesn't look like the design - and neither of them understands SEO anyway.

I design and code myself. That means the site looks like the design, typography and spacing sit exactly right, and decisions along the way are made by the same person with the full picture. No handover. No brief losing something along the way.

And because I also work with SEO and marketing, keywords, page titles, structured data and Core Web Vitals are considered from the start - not as an afterthought.

Design and code from the same person
No brief that loses something in translation - decisions about layout, typography and interaction happen in one place
SEO built in from the start
Page titles, meta descriptions, structured data, internal linking and Core Web Vitals - set up correctly, not retrofitted later
Mobile-first and fast as standard
All pages designed and tested on mobile from day one. Performance optimised - not something you need to ask for separately
Flat, clean design - no gimmicks
Hierarchy through typography, whitespace and colour. No templates that look like everyone else. No excessive animation that distracts
You own the site - no lock-in
Delivered as clean HTML/CSS/JS you can host anywhere, or as a WordPress/Webflow installation you can edit yourself afterwards

Services

What I deliver

From a simple presentation site to a full e-commerce build - design, code and SEO in one place.

01
Website Design
Wireframes, visual design and interaction design - from first sketch to approved layout. Flat, clean design with strong typography and generous whitespace. No templates: the site is designed specifically for your business and your customers.
UI DesignWireframesResponsiveTypography
02
Web Development
The site built in clean HTML, CSS and JavaScript - or as a WordPress or Webflow installation, depending on what makes sense for your situation. Semantic markup, accessibility and validated code as standard. You own the result.
HTML / CSS / JSWordPressWebflowPerformance
03
E-commerce & Online Shops
Shopify and WooCommerce solutions for product-based businesses. Product pages designed to convert, Google Shopping integration, product imagery (3D renders where relevant), and SEO optimisation of categories and product listings.
ShopifyWooCommerceGoogle ShoppingProduct SEO
04
Landing Pages
Conversion-focused landing pages for campaigns, Google Ads and SEO. Designed with one clear goal: to get visitors to take the next action. A/B-test-ready structure and connected to Analytics and conversion tracking from day one.
ConversionGoogle AdsA/B TestingAnalytics
05
Technical SEO & Performance
Core Web Vitals, page speed, schema markup, XML sitemap, robots.txt and correct canonical tag implementation. Everything set up correctly from the start - not fixed afterwards. Google Search Console and GA4 set up and verified at launch.
Core Web VitalsSchema MarkupGA4Search Console
06
Maintenance & Updates
Ongoing updates to content, plugins and CMS core. Uptime monitoring, backup setup and security updates. Available as a one-off update or ongoing maintenance agreement - no annual contract required.
CMS UpdatesSecurityBackupContent Editing

Process

From brief to launch

Four phases. No surprises along the way.

01
Brief & Strategy
What is the site for? Who are the users? What should they do? Which pages are needed - and which are wasted budget? We define scope, URL structure and requirements before a single pixel is drawn.
02
Design & Approval
Wireframes for layout and flow, then visual design with real content - not placeholder text. You approve the design before a line of code is written. No surprises at launch.
03
Development & Testing
The site is built from the design - responsive, fast and with correct semantics. Tested across browsers and screen sizes. SEO setup, Analytics and tracking verified before delivery.
04
Launch & Handover
The site goes live and access, documentation and a short walkthrough are handed over so you can edit content yourself. Follow-up after two weeks to catch any adjustments.
10+
Years of design and
digital production
1
Person - design and code
from the same hand
2
Languages - Danish and
English, native level
0
Agencies needed
for creative production

Tech Stack

Tools I work with

Design
  • Figma
  • Adobe XD
  • Photoshop
  • Illustrator
  • After Effects
Development
  • HTML / CSS / JavaScript
  • WordPress
  • Webflow
  • Shopify
  • PHP / MySQL
Performance & SEO
  • Google PageSpeed
  • Lighthouse
  • Screaming Frog
  • Schema Markup
  • Google Search Console
Analytics & Tracking
  • Google Analytics 4
  • Google Tag Manager
  • Conversion Tracking
  • Looker Studio
  • Hotjar

Client Results

Work that delivered

"

Gustav corrected and renamed 3,400 products in our Shopify store and replaced all product images. Everything looks exactly as it should now.

★★★★★
K
Klaus
🇩🇪 Freelance · Shopify
Let's work together

Ready for a website
that actually works?

Whether you need a new site from scratch, an update to the existing one, or just want to know what it costs - get in touch. I'll respond within one working day.

Get in touch See my work
See also Graphic Design · SEO & Marketing · Apps & AI Pipelines · Creative Portfolio