Gustav Morving
Gustav Morving
"It depends" is not a useful answer. Here is an honest breakdown of what drives the price, what you can realistically expect to pay, and when going cheap is a bad investment.
Real market prices in Denmark, 2026. With a competent freelancer - not an agency. Prices in DKK.
A single well-designed page with your key message, contact form, and SEO setup. Ideal for campaigns, new services, or as a fast digital calling card.
Homepage, services, about, contact, and optionally a blog or case studies. Mobile-optimised, fast, and with technical SEO from day one. The most common choice for established businesses.
Product pages, cart, checkout, and payment. Price depends on number of products, integrations (Shopify, custom system), and any warehouse or ERP requirements.
Systems with user accounts, real-time data, API integrations, or complex workflows. Built to your specific business logic - not an off-the-shelf system.
Agencies typically bill DKK 1,200-2,500 per hour and coordinate through project managers, designers, and developers. The same business site often costs 50-150% more than with a freelancer. For most SMBs, an experienced freelancer delivers far better value - you speak directly with the person building your site, and there is no coordination overhead.
01
A homepage with five sections takes less time than ten pages with individual layouts, animations, and dynamic content. The more custom, the higher the price - but also the better the result.
02
A contact form is simple. Payment integration, booking system, login, live data from an external API - each layer adds cost. But these are also what turn a website into a real business tool.
03
DIY with Wix/WordPress: DKK 1,000-5,000/year + your time. Freelancer: fixed price, you own it. Agency: typically 50-150% more than a freelancer. The right choice depends on what you need - but a professional website is an investment, not an expense.
Three things that cost more than they save.
WordPress themes
Many cheap WordPress sites are built on heavy themes with hundreds of features you never use. The result: slow load times that hurt SEO and drive visitors away. Your website competes against faster sites - and loses.
Ongoing licence costs
Wix, Squarespace, and premium WordPress plugins typically cost DKK 2,000-8,000 per year and go up. A custom website is a one-time cost - you own it, and there are no ongoing fees beyond hosting (typically DKK 500-1,500/year).
Half-finished projects
A cheap website that does not work properly is not cheap - it costs you in lost customers and paid developer time to fix. It is the most expensive type of website to own.
A landing page (one page) starts from around DKK 6,000-8,000. A standard business site with 5-10 pages typically costs DKK 15,000-45,000. Price depends on design complexity, functionality, and integrations.
The upfront cost is lower - but there are hidden costs. Subscriptions and plugins typically cost DKK 2,000-6,000 per year, the sites are slower, harder to optimise for SEO, and you spend your time learning systems instead of running your business. For a professional business, a custom solution is almost always the right investment.
Agencies bill DKK 1,200-2,500 per hour and coordinate through multiple layers. The same site typically costs 50-150% more than with a skilled freelancer - without necessarily producing a better result. The advantage of an agency is resources for very large projects.
Hosting typically costs DKK 500-1,500 per year. Beyond that, there are no ongoing costs for a custom website - unlike WordPress and Wix which require ongoing subscriptions and updates.
Landing pages from DKK 8,000, business sites from DKK 18,000. You always receive a fixed quote before we start. Contact me with a short description of what you need and I will come back with a concrete price.
Describe what you need - number of pages, features, whether you have an existing design. I will come back with a fixed quote, no obligation.
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