Gustav Morving
Gustav Morving
A custom AI system that generates UGC storyboards, static ad briefs, and product image concepts on demand - built for content studios scaling Scandinavian e-commerce brands. Notion-integrated, API-ready, and designed so your team can keep extending it.
What I build for you
01
Generate complete, ready-to-brief UGC storyboards: hook variations, scene descriptions, on-screen text, voiceover cues, and a closing CTA - structured for TikTok, Reels, or YouTube Shorts. Consistent quality across every product and client, with zero creative block.
02
AI-generated briefs for image ads and product photography. The system suggests angles, lighting moods, copy hooks, and reference compositions - tailored by brand, platform, and product type. Ready to hand directly to your photographer or designer.
03
Built to live inside Notion or as a lightweight API your team calls from wherever they work. No new dashboards to learn, no extra tabs to open. Generate a brief, push it to Notion, and move on - the system fits around your process, not the other way around.
A selection of directly relevant projects and experience.
E-Commerce Content Pipeline
Built an AI pipeline for a Scandinavian e-commerce brand that generated product descriptions and ad copy across thousands of SKUs - matching brand tone, structured by sales channel, and exported directly to Shopify. Reduced a multi-week copywriting project to an overnight run.
Content Brief Generator
Designed a LangChain-based workflow that takes a product URL and outputs a complete UGC creator brief: hook variations, scene structure, on-screen text suggestions, and CTA options. Reduced brief creation from ~45 minutes to under 2 - without sacrificing quality or brand specificity.
Yes - that is the goal. I design these systems to be maintainable and extensible by non-engineers. You get full access to the code and prompts, plus documentation on how to adjust or extend the system as your needs grow. The point is that you own it.
Primarily the OpenAI API (GPT-4o) and Anthropic Claude, combined with LangChain for workflow orchestration and Python for the backend. Notion is connected via the official Notion API. The stack is chosen for reliability, good documentation, and easy hand-off.
Yes. The system is parameterised by brand - tone of voice, product category, platform conventions, hook style, and CTA format are all configurable per brand. One system serves many clients without manual switching.
A focused MVP - storyboard generation plus Notion export - typically takes 2-3 weeks. Adding ad brief generation, product image concepts, and a simple API layer adds 1-2 weeks depending on scope. We agree on exactly what is included before work begins.
Both. I work at the intersection of creative production and AI automation. I understand what makes a UGC hook work, what a good storyboard structure looks like, and how content studios actually operate day-to-day - which means the system I build is grounded in how real creative work gets done, not just what is technically possible.
We'll figure out whether the right AI system changes everything - and what it would look like to build it. No jargon, no overselling. Just a conversation about your actual process.
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