Direct Mail Automation

High-volume direct mail, fully automated

PropStream to Airtable to Lob, connected and orchestrated with Make.com. Pull property data, dedupe and suppress, trigger mailings and track every piece, without manual list wrangling. Built for real estate teams that send at scale.

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What you get

The whole stack, connected

PropStream for data, Airtable as your CRM, Lob for the printed mail, all wired together in Make.com with reliable webhooks and API calls. One automated flow instead of four disconnected tools and a lot of copy-paste.

Clean lists, no wasted mail

Deduplication and suppression logic built in, so you never mail the same lead twice and never hit a do-not-mail or returned address. Every piece of mail you pay for actually counts.

Triggers and tracking

Automated mail triggers fire from the right events, and each mailing is tracked back in Airtable so you always know what went out, to whom, and what came back. Built to stay reliable as volume grows.

What I build

The full direct mail engine, designed and wired end to end.

Make.com workflows. The orchestration layer that moves data between every tool, with error handling and retries so a single failed step does not silently break the pipeline.

Airtable CRM structure. A clean, scalable base: lead records, mail history, statuses and the fields your triggers depend on, structured so it stays usable as the list grows.

API and webhook integration. Solid connections between PropStream, Airtable, Lob and anything else in your stack, using webhooks where real-time matters and scheduled syncs where it does not.

Dedup and suppression. Logic that keeps your audience clean: matching duplicate records, honouring suppression lists, and filtering bad addresses before they cost you a stamp.

Testing and optimisation. The system is tested against real edge cases, monitored, and tuned for reliability so it keeps running when you are not watching it.

Frequently Asked Questions

Do I have to use PropStream and Lob specifically?

No. PropStream, Airtable, Make.com and Lob are a great stack and I work with them directly, but the same approach applies if you use a different data source, mail provider or automation platform. The integration logic is what matters, the tools are swappable.

Can it handle high volume?

Yes. The system is designed for scale from the start: batching, rate-limit handling, deduplication and suppression all keep it reliable whether you send hundreds or tens of thousands of pieces.

Is this a one-off build or ongoing?

It can be either. Most clients start with a project-based build to get the pipeline running, then keep me on for changes and new automations as the business scales. I am happy with either arrangement.

How do you scope and price it?

Tell me the platforms you use, your volume, and what should trigger a mailing. I come back with an estimated timeline and a fixed price to build it, plus a clear picture of what ongoing support would look like if you want it.