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Built to Last

10 Habits That Run a Business · by Gustav Morving

Most business advice is loud, fast and forgettable. This book is the opposite. It is about the quiet, unglamorous habits that actually keep a business alive, the ones you repeat on the boring Tuesdays when nobody is watching.

Ten habits, one short chapter each. No theory you cannot use by tomorrow. Read it straight through, or jump to the habit you need most.

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Contents

01Ship before you're ready 02Protect deep work 03Talk to customers constantly 04Price on value, not hours 05Build systems, not heroics 06Say no to the wrong work 07Follow up relentlessly 08Manage energy, not just time 09Keep a tight money rhythm 10Compound in public Conclusion: one habit at a time