Gustav Morving
Gustav Morving
Practical writing on 3D visualization, software development, and the decisions that go into building things that actually work.
Millions of apps are being vibe-coded with AI and getting stuck at 80%. A whole new market is forming around fixing them. Here is why cleaning up AI-generated code is the next gold rush, and who is positioned to win it.
Read moreEvery vendor is selling AI agents that run your business while you sleep. The research says today's agents finish only a minority of real office tasks - and one airline was held liable for its chatbot's made-up answer. Here is what that means for you, and what actually works.
Read moreMost businesses default to buying - SaaS is fast and easy to justify. But the real cost of buying the wrong tool compounds quietly over years. Here is a framework for making this decision without regret.
Read moreAI has changed how I work - not by replacing judgment, but by compressing the parts of a project that used to eat the most time. Here is what that actually looks like in practice.
Read moreThese two words get used interchangeably, which causes real problems when businesses start thinking about automation. Getting the distinction right is the difference between automating something that works and automating something that was broken to begin with.
Read morePhotogrammetry has never been as accessible or as useful as it is right now. If you have heard the term and are not sure whether it applies to your situation, this is the plain guide you are looking for.
Read moreMost businesses spend months on their product and minutes on how it looks online. Then they wonder why conversion rates are flat. The visuals are almost always the problem - and it is rarely the photographer's fault.
Read moreThe word "agent" has been stretched so far it barely means anything anymore. Here is a plain, practical breakdown of what an AI agent actually is - and when one is worth building.
Read moreThe hype collapsed, the floor prices cratered, and the headlines moved on. But asking whether NFT art is dead is the wrong question - and the honest answer reveals something interesting about where digital art ownership is actually heading.
Read moreI designed and rendered a three-part NFT card series - Alien, Human, and Robot - as a personal exploration of digital character art. Here is what the process taught me about what separates a collection with staying power from one that doesn't.
Read morePhotogrammetry is giving museums and heritage organisations a way to preserve physical objects at a level of detail that wasn't possible ten years ago. Here is what the process actually looks like - and why the window to do it is narrower than most people think.
Read moreStone weathers. Bronze corrodes. The physical objects that carry human history are in a slow race against entropy - and most of them are losing. 3D scanning gives us a way to make the record permanent, but only if we act before the object is gone.
Read moreEvery SaaS tool you pay for monthly was built for someone else's business. At some point the question stops being "which tool?" and starts being "should we just own this?" The case for custom internal tools - CRM, dashboards, workflow systems - and when the economics actually make sense.
Read moreMost businesses are not short on ambition - they are short on time. These five workflows eat more hours per week than they should, are straightforward to automate, and are the first things I look at when a business asks how to get faster.
Read moreUsing AI to write a caption is not the same as having an AI-powered production workflow. The gap between those two things is where most UGC agencies are leaving significant time and money on the table.
Read moreMost people using AI tools for business have not read the terms of service. Most of those terms are not alarming. But a few parts are worth understanding before you paste your customer data into a chat window.
Read moreThere is a meaningful difference between using AI and having an AI workflow. One helps you do what you already do, a little faster. The other removes entire categories of work from your week. Most businesses are stuck at stage one.
Read moreOff-the-shelf CRM platforms look affordable until you add up the per-user fees, the consultant hours, and the workarounds your team builds because the system does not fit how you actually work.
Read moreA product photoshoot takes logistics, scheduling, and physical samples. A 3D render takes a file. After doing both for over a decade, I have a clear view on where each makes sense.
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