Gustav Morving
Gustav Morving
Sales teams lose hours to admin: updating the CRM, writing the same emails, deciding who to chase. I build AI sales automation that scores leads, drafts personalised outreach, updates records, and keeps follow-up moving, so your people spend their day closing, not typing.
Why AI sales automation
01
CRM updates, follow-up tasks and note-taking handled automatically, so reps spend their time in conversations, not data entry.
02
AI drafts outreach from real context on each lead, ready for a quick human approval. Personalisation without the hours.
03
Scoring surfaces the hottest leads and automated follow-up makes sure nobody is forgotten between touches.
The admin around the selling.
Prioritise
Leads ranked on fit and behaviour so reps always know who to call first.
Outreach
First-touch and follow-up messages drafted from real context, approved by a human, sent at scale.
Hygiene
Calls summarised, records updated and next steps created automatically, so the CRM stays accurate.
Normal automation follows fixed rules. AI adds judgement: scoring leads on nuanced signals, drafting personalised outreach, summarising calls, and deciding the best next step, not just firing the same template at everyone.
The opposite, when built well. AI drafts personalised messages from real context about each lead, then a rep approves. You get personalisation at scale instead of copy-paste.
Yes. I build on top of HubSpot, GoHighLevel, Close and others, or connect through Make and n8n, so it fits the stack you already use.
A focused sales-automation project typically starts from around 10,000 DKK depending on scope and integrations. You get a fixed quote up front.
Tell me where your reps lose hours. I will build the AI automation that gives that time back and give you a fixed price.
Describe the task